Pura Vida Tequila
The ultimate tequila – “El Primero Uno.” Pura Vida tequila was founded by Stewart Skloss, who spent years traveling across Mexico, learning about what separates one tequila from another. He joined forces with the Vivanco brothers, who worked the agave fields in the Highlands of Jalisco, the heart of Mexico’s finest agave producing region. Together they developed the flavor profile for the first three expressions of Ultra-Premium Pura Vida Tequila, crafted from the blue agave in Los Altos, known for exceptional quality, rich flavor and high sugar content, the lifeblood of tequila. Meaning literally “Pure Life,” Pura Vida means much more than this and people often use it in a variety of positive ways, all celebrating the joy of life.